About Ararat Marketplace

Ararat Marketplace is a premium Armenian-heritage apparel and lifestyle brand founded by Karo. We design products that carry the weight of Armenian culture — symbols, motifs, and stories that have endured for millennia.

Our Story

Born from a desire to reconnect the Armenian diaspora with its roots, Ararat Marketplace creates wearable art that honors the past while embracing the future. Each piece is designed in California and rooted in the Armenian Highlands.

Our Collections

Navasard — Inspired by the ancient Armenian New Year. Featuring the pomegranate, the sun wheel (Arevakhach), and the eternal cycle of seasons.

Vernatun — The inner chamber, the gathering place. Inspired by Armenian craftsmanship: limestone textures, carpet patterns, and the doorway between worlds.

Our Commitment

We use premium cotton apparel, prioritize physical quality testing, and avoid synthetic-heavy or commodity blanks. Every design is created with intention — a pomegranate is not just a fruit, it is fertility, abundance, the soul of a nation.

Unbroken Lineage. Reimagined Heritage.